Do you know your brand?

I was just watching TV this evening and saw a pretty funny commercial for a board game–The Logo Board Game. My initial reaction was, that’s very cool. My kids and I would  really be good at that game. Then reality sank it. Jeeze, my kids are all under 10 years of age and probably know a majority of the logos in this game. Not sure if that’s a good thing or not. These commercials are pretty funny, However I think the creators of this game are confusing logos with brands. A logo isn’t a brand and a brand isn’t just about a sweet looking logo. However, it does bring brand awareness to the forefront. Perhaps a more appropriate name should have been–The Brand Awareness Board Game? Or The Brand Recognition Game. Having said that, I think this looks like a fun board game. I have’t seen a lot of reviews on this game yet. I know this game was already released in the UK back in 2009 and seems pretty popular. If you happen to have played this game, please let me know what you think of it. Happy gaming.

The Logo Board Game Commercial – Ford

The Logo Board Game Commercial – Hubba Bubba