Archive for August, 2009

Hellmann’s – It’s Time for Real / Eat Local, Eat Real
Agency: Ogilvy, Toronto
Director: Steve Gordon & Crush, Toronto

They created this spot along with Sons and Daughters director Steve Gordon for the Hellmann’s site eatrealeatlocal.ca

More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.

If it should be that I grow frail and weak, and pain should keep me from my sleep,
then you must do what must be done, for we know this last battle can’t be won.

You will be sad, I understand, but don’t let grief then stay your hand,
for this day, more than the rest, your love and friendship must stand the test.

We’ve had so many happy years, what is to come can hold no fears.
Would you want me to suffer? So, when the time comes, please let me go.

Take me where my needs they’ll tend, only stay with me until the end,
and hold me firm and speak to me, until my eyes no longer see.

It is a kindness that you do to me, although my tail it’s last has waved,
from pain and suffering I have been saved.

Do not grieve, it should be you, who must decide this thing to do.
We’ve been so close, we two these years, Don’t let your heart hold any tears.

_____________

My best friend and family pet Charlie passed away today.
Charlie lived a good, long and happy life.  Our Family will truly miss him

Ok, so in a rush to get you a post this month. I’m gonna simply re-post a very cool article on Under-Stair Storage. Originally posted on dornob – design ideas daily. Dornob is as much an interactive design archive as it is a collection of the latest innovative architectural, interior, furniture, furnishing and fixture designs. The primary focus of the design publication (blog)  is on works that take form and function to the next level – that defy particular typologies, wander away from convention and are more than merely consumable objects.

One of the oldest space-saving tricks in the interior design handbook involves making use of that leftover area underneath the stairs, the awkward extra space that does not always lend itself to cheap or easy storage solutions. These designs, however, show just how creative one can be with what seems like the hardest space to deal with in a house.

While not a new idea, turning stairs into drawers is a relatively simple way to get easily-accessible storage space out of a staircase. Along similar lines, there a number of other clever but more technically advanced ways to hide under-stair storage or even an entire hidden room or secret passage.At the other end of the spectrum, this bookcase-and-stairs combination shows off your favorite volumes to anyone traveling between the floors of your house. An extension of the simple stair drawers design idea, there are other ways to make more complex and spacious compartments out of a staircase such as these storage stairs above.A less in-your-face idea, each tread of this alternating-tread bookcase/staircase becomes a self-contained storage-and-display shelving unit of its own. There are also do-it-yourself solutions out there for those people who already have a staircase but have simply run out of space, like this traditional-looking stair-and-drawer system one pictured above.Whether you want extra places to display your odds-and-ends collections, more room for your clothing or simply additional filing space there are a lot of creative ways to take advantage of all the extra area below something that every two-story-or-more home already has.